Innovation and entrepreneurship - especially in the world of technology and Internet startups - are often looked on as ‘creative’ disciplines requiring a creative mind.
Certainly coming up with fresh business ideas - including ideas for growing or marketing your business - is part of what it means to be an entrepreneur.
However, many businesses and business owners get so hung up trying to be creative and imaginative that they forget to look after the simple things that are proven to work.
So how do you strike the right balance between solid basics and creative flair
- Don’t reinvent the wheel.
- Don’t be afraid to be different and pursue good ideas.
- Think twice before throwing out a “bad” idea.
- Find your inspiration.
- Focus on the message.
Even if you don’t feel that you are particularly creative or that your businesses is in particularly a creative industry, a little imagination and creative ‘desire’ can help differentiate you from the rest. Just make sure to balance that with a focus on the basics.
If your goal is to maximise your return on investment, creativity should serve the business - not the other way around.
In our new post we’ll look at those five points in more detail …
