As they new year approaches a lot of entrepreneurs will start reviewing the successes and failures of 2008 and planning for 2009.
Of course, planning for your business is a great idea - but how do you ensure that the goals you set are goals that you can achieve and not just wishful thinking?
One way is to set S.M.A.R.T. goals: Specific, Measurable, Agreed Upon, Realistic and Time Based.
Setting Specific Goals
Specific goals are detailed, clearly defined goals. ‘We’re going to improve our position in the market in 2009′ is not clearly defined. What does ‘improve’ mean, which ‘market’? Be as clear about your goals as possible.
Setting Measurable Goals
Measurable goals takes clearly defined and adds a number. Achieving 10% growth in sales is measurable, reducing costs by £5000 is measurable. ‘Improving customer service’ is not measurable but ‘increasing customer retention rate to 95%’ is measurable.
Setting Agreed Goals
Everyone needs to be pulling in the same direction in order for you to achieve the goals you set down. Even if your entire business consists of just you, there are still others with whom you should discuss your goals. Is you significant other behind you? What about your bank manager, your suppliers or your professional advisors?
Setting Realistic Goals
Goals are designed to motivate and provide you with a direction to focus your energies. Big goals are great, but, if 2 months into the year you realise that you have no chance of achieving them then they can actually serve to demotivate.
Setting Time Based Goals
SMART goals have a deadline. The new year provides an ideal time frame for achieving your newly set goals - in 2009. However it’s often useful to set shorter term goals to measure your success against and ensure that there are no ‘down’ periods. What will you aim to achieve by July 1st? What’s the goal for the end of January?
As always, be realistic with the amount of time you allow yourself - too little and it’ll be unrealistic, too much and it won’t challenge you. But once you’ve set your time based goals don’t allow yourself to ‘move’ the goalposts.
One of the best ways to help set and keep on track to achieve your goals is to find a business mentor to work with.
Join acfuse.com for free and find a mentor for your business.

